Monthly Archives: November 2011

Why Yellow Pages doesn’t work for Restaurants

Date: 23-11-2011

Sensis this week announced another 80 redundancies, after sacking 23 back office staff last week. This takes the total layoffs at Sensis to 220 for this year. The Australian Financial Review described the decrease in the Yellow Pages book as a “terminal decline” and that Sensis has struggled to make up for the decrease in revenue with online sales. According… More »

“Be my Friend on Facebook!”

Date: 17-11-2011

“Be my Friend on Facebook!” – Why Facebook alone is not a sufficient strategy. As a kick off to our restaurant marketing tips, we`ve noticed an increase in restaurants setting up Facebook Fan Pages. Compared to the cost of designing a website it appears to be a no-brainer. Facebook pages are free. Marketing with social media is a hot topic… More »

Food Trends – latest trends to attract more customers

Date: 11-11-2011

An interesting survey was released this week from PR Agency Weber Shandwick, who set out to map trend clusters which are predicted to shape Aussie food culture. Anyone who’s been in the food scene for the past 10 years will know – food preferences and consumption have changed. According to News Limited, around 9% of consumers will eat out in… More »