Monthly Archives: February 2012

Successful restaurant marketing – why Location is not everything!

Date: 28-02-2012

An overseas visitor recently asked me ‘Why are some of Melbourne’s best cafes and restaurants so difficult to find?’ Her observation was based on the fact often there was little signage, and crowded cafes were located off the main road. In fact if you could say they were in bad locations! Left: Coin Laundry – Armadale More recently, I noticed… More »

Eatability, Urbanspoon and Yelp! – The power of customer generated restaurant reviews

Date: 21-02-2012

Whether you like it or not, customers are expressing their opinions on the internet. While professional restaurant critics such as Matthew Evans of Fairfax can be sued , the same rules don’t seem to apply for anonymous online reviewers. Websites like Eatability, Urbanspoon, Trip Advisor and Yelp are so popular, new directory and customer rating websites are springing up every week! There… More »

Best Practice Restaurant Marketing – 3 Things you MUST DO NOW!

Date: 09-02-2012

Restaurant marketing trends indicate websites and social media should be key components in best practice restaurant marketing for attracting More Customers. 2 in 5 Australians who use a smart phone use mobile search daily. 40% of mobile search users visit or call businesses they find online. 3 in 5 Australians search for information from their computers. 13 million Australians are… More »