Monthly Archives: December 2014

Integrated Marketing

Date: 31-12-2014

Some restaurants are getting really good at this.  There are a lot of tools out there now to manage your online marketing – Pages Manager for Facebook, Tweetdeck for Twitter, email programs for your database and great analytics packages for your website.  By combining them, restaurants are increasing the ROI of their marketing and we are seeing a big uptake… More »

Intellectual property

Date: 31-12-2014

Too many restaurants have been ignoring the intellectual property of their business.  There are a number of businesses that use restaurants to provide a service, such as Dimmi and Book A Restaurant.  What some restaurants don’t understand is that they are sharing their customer’s details with these companies and these companies are commoditising the restaurant experience.  Pick a cuisine and… More »