Monthly Archives: August 2015

Is there a future for the Restaurant Aggregators – Zomato, Just Eat and Food Panda?

Date: 25-08-2015

The Restaurant Aggregators are the companies which collect up the details of Restaurants and provide an online service for them, be it Online Bookings, like Dimmi / Tripadvisor, or online ordering like Zomato Order, Just Eat, Fod Panda, Eat 24 and Grub Hub. Gopal Sathe wrote an excellent article discussing the backlash in India against Zomato Order and we are… More »

Episode 8 – Great Restaurant Marketing in Charleston, South Carolina

Date: 24-08-2015

We look at Restaurant Fitouts – is it worth spending all that money?  We also look at some of the menu ideas that really work to draw customers in.  We look at great customer service, great menu items and how Restaurants are using Bartercard to build their business. In Restaurant Autoposy we lok at 2 mistakes that killed one of… More »

Episode 7 – Restaurant Email Marketing Secrets

Date: 11-08-2015

Restaurant Email Marketing is one of the secret ways that many really successful Restaurants use to drive people to the quiet times of the week and the quiet times of the day.  We cover the tools you need to gather emails automatically, to email out to those emails and to measure the effectiveness of your email campaign.  Best practise email… More »

Just Eat commission puts massive pressure on Restaurant Margins

Date: 10-08-2015

The weekends article in the UK Independant puts further light on the serious dilemma facing Restaurant owners in the UK and around the world as they struggle in the face of significant pressure on Restaurant Margins from well funded aggregator sites like Just Eat and Delivery Hero. Thousands of high street takeaways fear that the huge growth of food-ordering websites such… More »

Episode 6 – Restaurant Marketing Lessons from San Francisco

Date: 07-08-2015

Right click here and save-as to download this episode to your computer. We look at Restaurant Marketing from the customers perspective as we go in search of great restaurants with great marketing to help you better understand how customers are looking for places to eat.  This episode covers our last trip to San Francisco, where we some some great marketing and eat at… More »

Wix Websites – When to use them for your Restaurant

Date: 02-08-2015

Many Restaurant owners looking to save money look at some of the cheaper alternatives to getting a Restaurant Website, and many use the free option with Wix.  Whether you choose the free version or the paid subscriptions, here are some things you might want to consider before spending the time to set up a Wix website. Recently a Restaurant owner… More »

Episode 5: Database Marketing for Restaurants – No more quiet nights

Date: 02-08-2015

Right click here and save-as to download this episode to your computer. Database marketing means an end to the quiet nights of the week in your Restaurant.  Whether it is email marketing, SMS, or even direct mail, a Database creates a huge advantage for your Restaurant.  It will even increase the value of your Restaurant when you want to sell… More »