Monthly Archives: April 2016

20 – Your 90 Day Restaurant Marketing Plan before you open your Restaurant

Date: 25-04-2016

We cover the implications of the Menulog data breach on your Restaurant. We look at a great way for you to work on creating a Restaurant Marketing Strategy Plan. If you are opening a Restaurant, you only get one shot at opening night.  If it isn’t a success, then you are stuck behind the 8 ball trying to build momentum… More »

19 – Smart Pizza Marketing with Pizza Marketing Expert Bruce Irving

Date: 17-04-2016

Bruce Irving, the Founder of Smart Pizza Marketing is one of the foremost experts on Pizza marketing, working with many Pizza Restaurants to help them find more customers and turn them into repeat customers. In this podcast we discuss how Restaurants are using Facebook, Instagram, Snapchat and a range of other tools to build their businesses. We also look at… More »

Restaurant Marketing KPIs to increase your profitability

Date: 11-04-2016

In this podcast we look at what the Key Performance Indicators are for your Restaurant Marketing.  What gets measured gets managed, so we want to make sure that your are measuring the right KPIs in for your marketing. Remember – you don’t want to have the best Restaurant that no one has ever heard of! We will look at some metrics… More »

FORBS – the free Guestful Alternative

Date: 11-04-2016

We’ve had a number of customers moving across to us from Guestful over the last month and this week we’ve learned that Guestful, the Free WordPress addin to take Restaurant Bookings has closed down and is no longer supported.  Guestful had a strong market base with Restaurants wanting a system to enable them to take bookings on their own website,… More »

ACCC launches investigation in Menulog Eat Now Merger

Date: 09-04-2016

The Fin Review is reporting that the Australian Competition and Consumer Commission will investigate the merger between Menulog  Eat Now as to whether it led to a substantial reduction of competition in online ordering.  “It will be looking to determine if there was a breach of section 50 of the act, which prohibits acquisitions that substantially lessen competition in a… More »

Our Free Online Restaurant Booking Software enters the United States

Date: 08-04-2016

The team are very excited to announce our first customer using Free Online Restaurant Booking Software.  The software, which has been in use in Australia and New Zealand, has taken over 300,000 seats of bookings.  It provides a view of the bookings for each day like a Restaurant Diary and provides customers with an easy portal they can use to… More »

Is Priceline / OpenTable about to acquire Tripadvisor?

Date: 03-04-2016

Skift is reporting that Priceline, the owner of OpenTable, may be looking to acquire TripAdvisor.  Dennis Schall writes that Priceline has talked about it’s unappreciated competitive moat, and an acquisition of TripAdvisor would make a big statement and widen the moat for Priceline.  What would the merger of the TripAdvisor and OpenTable Restaurant services mean for Restaurant owners and the… More »

Menulog alternative – FROLO sees revenue increase of 39% month on month

Date: 01-04-2016

March has seen the largest growth in revenue for the free Menulog alternative, the Free Restaurant OnLine Ordering system (FROLO).  The order value increased 39% month on month adjusted for the longer month in March.  More restaurants have been signing on and Restaurants have been getting their customers to order direct and save money. An increasing number of Restaurants are… More »