Monthly Archives: August 2016

28 – Advanced Facebook Marketing campaigns Part I – Segmenting

Date: 29-08-2016

We talk about our new Marketing Metrics dashboard, providing detailed information about customers, orders, bookings and Facebook. We look at the Facebook ad grid, with Avatars and Benefits.  Who are the customers that you are looking for in your area.  If you think it is people who like your cuisine in your local area, you need to be a lot… More »

Dimmi Restaurant bookings reports flat growth

Date: 27-08-2016

Last month Dimmi Restaurant bookings data was released detailing the number of bookings made online with Dimmi.  The figures only relate to Restaurants using Dimmi for their online bookings, which is only around 3,000 restaurants.  which according to Ibisworld, has 25,680, so Dimmi’s market share of all Restaurants is only just over 10%. Stevan Premutico, Dimmi CEO, said in an… More »

Emergency Facebook Marketing for your Restaurant

Date: 23-08-2016

We look at the steps that you need to take to create a quick and dirty Facebook marketing campaign to get an injection of cash for when money is tight. First, we look at the new Loyalty discounts feature in our Free Restaurant OnLine Ordering system. We look at the first Michelin Starred street food hawker.  His commitment to excellence… More »

Is your Restaurants Sensis Website costing your Restaurant $70,000 per year

Date: 22-08-2016

The team at Marketing4Restaurants recently saw an ad for a Sensis Website and it was trumpeting the fact that they get 28,000,000 visits per year to their 10,000+ customers. We thought that we would dig into the numbers, because online marketing is all about the data!  We can’t be sure of the number of websites, it just lists 10,000+, but… More »

Pokemon Go Marketing for your Restaurant

Date: 15-08-2016

Pokemon Go Marketing can be a simple way to increase restaurant customers and revenue, but it does involve an element of luck.  Pokemon Go has created a massive phenomenon and is driving a huge change in people’s habits – for Restaurant owners looking for smart Restaurant Marketing ideas, Pokemon Go marketing could be the perfect opportunity to capitalise on what… More »

26 – 9 Common Reasons why Restaurants Fail

Date: 05-08-2016

  We look at the reasons why restaurants fail.  To many Restaurants close, but we aren’t talking about that kind of failure.  We are talking about the Restaurant owner or chef who don’t have a Restaurant that is meeting the requirements of their personal plan. They are working too many hours. They aren’t making enough money. They don’t spend enough… More »

Lessons for your Restaurant from the Worlds first Michelin Starred Street Food Hawker

Date: 03-08-2016

Singapore’s Michelin Guide has an amazing story about Chan Hon Meng, a a street food Hawker, whose stall, Hong Kong Soya Sauce Chicken Rice and Noodle is now the world’s first Michelin-starrred street food hawker.  This is a really inspiring story, with a lot of lessons for all chefs and all Restaurant owners all over the world.  Very few chefs start… More »