Monthly Archives: January 2017

36 – How to do Facebook Live Streaming for your Restaurant

Date: 30-01-2017

Facebook Marketing – We look at the Facebook Marketing Report Card for Australia, and very few Restaurants are doing any Facebook marketing.  This is a huge opportunity for most restaurants. Annual event marketing – We discuss a Restaurant that made a Meat Pie Burger for Australia Day. Sounds pretty ordinary, but it is an Aussie thing.  A great idea that… More »

35 – Advanced Facebook Marketing III – Email marketing and setting Restaurant Facebook ad budgets

Date: 23-01-2017

In this episode we discuss our Restaurant Facebook Marketing Report.  Less than 1% of Restaurants that we surveyed ran ads in the time.  A shocking statistic when you think that it is one of the easiest ways to increase revenue for your Restaurant! We know that Restaurants aren’t super interested in Facebook marketing.  The previous advanced Facebook marketing episodes haven’t… More »

34 – Creating an Annual Restaurant Marketing system

Date: 16-01-2017

We talk about Delivery Hero exiting Australia, and look at the implications for Restaurants who are doing We talked about the amazing technical expertise and innovation at Lume Restaurant.  Rated by Gault and Millau as the number 1 Restaurant in Australia, and amazing experience with some great technology, including the Tock booking system which has allowed them to cut no… More »

Just Eat shares slump as growth slows

Date: 15-01-2017

Just Eat shares have fallen 11% over the last 4 days after it released it 2016 Full Year Order Update.  Bloomberg reported that growth was easing for Just Eat as the space becomes increasingly crowded.  Amazon joined UberEats and Deliveroo to take market share from Just Eat. Like for Like year to date order numbers grew at 36% for the year, which… More »

2017 Facebook Marketing for Restaurants Report Card

Date: 12-01-2017

The team at Marketing4Restaurants works with Restaurants around the world on finding more customers and turning them into repeat customers and one of the issues they have is Restaurant Facebook Marketing.  We audited 100 Restaurants in Australia to see how many have a Facebook page, how many likes they have, how often they post and how effective it is. How… More »

33 – Restaurant Trends for 2017

Date: 03-01-2017

Technology and competition is dramatically changing the way that Restaurants operate.  We look at how these 2 mega trends are creating the 7 big Restaurant Trends 2017 for owners and chefs. We have identified 7 major trends that will change the Restaurant industry in 2017. 1.  Restaurant Home Delivery – there has been consolidation with the online ordering companies like… More »