Secret page – DAY 7: Monitor your marketing

The thing with online marketing (and this goes for all industries) is it’s accountable for its effectiveness. Its results are in numbers, so it’s exact—like math. You bet you can track every single soul that visits your website and views your Facebook posts.

Let’s hold the online marketing accountable.

Ad spend for the campaign. Let’s look at the ad and see how many people have looked at the ad and see what engagement, reach, shares. We look at what sort of cost per engagement you should be looking at.

Look at your web traffic in Google Analytics.

Check your email open rate.

Look at bookings, look at orders and, finally, revenue.

Send us an email. Tell us about it.


FREE tools to market your restaurant:
Free Restaurant OnLine Ordering system (FROLO)

Free Online Restaurant Booking System (FORBS)