by Marketing 4 Restaurants | Nov 11, 2016 | Groupon
Multiple sources have reported that Groupon agreed to buy LivingSocial, one of their tough competitors in the daily deals via email war, for an undisclosed sum. The acquisition posted the quiet exit of LivingSocial, which was partly owned by Amazon.com and was once...
by Marketing 4 Restaurants | Mar 19, 2012 | restaurant
Marketing a Fish and Chip shop can be difficult. But by breaking the marketing process down into steps, creating a marketing plan and executing on it, you can gradually increase the number of customers coming into your Fish and Chip shop. The process is quite similar...
by Marketing 4 Restaurants | Aug 4, 2011 | restaurant
Sun Tzu spoke about the importance of knowing your enemy, so who do you think your enemy is? When I speak to most restaurant and take away owners they will list a couple of other restaurants and take aways in the area, but they neglect the most dangerous competitor of...
by Marketing 4 Restaurants | Jun 1, 2011 | restaurant
We had dinner last week at the Searock Fish Cafe, at Circular Quay in Sydney. We didn’t have anything in mind; we just wanted somewhere to eat with a good view of the Harbour and the Bridge. We didn’t do an internet search; we just ambled down from our...
