RESTAURANT INDUSTRY NEWS
Best Practice Restaurant Marketing – 3 Things you MUST DO NOW!
Restaurant marketing trends indicate websites and social media should be key components in best practice restaurant marketing for attracting More Customers. 2 in 5 Australians who use a smart phone use mobile search daily. 40% of mobile search users visit or call...
The Restaurant with the $1000 Tweet
People ask how much value there is to Twitter marketing and how much a Tweet could be worth and now we have the answer! Last week Shannon Bennett's great restaurant, Vue de monde, situated on Level 55 of the Rialto found itself in a bit of a pickle. They had a...
How much should a Restaurant website cost?
As a marketer, I'm often asked ‟How much should I pay for my website?” In the 1990s my corporate website cost over $80,000! Admittedly it was for a large company, but in those days the internet was relatively new. Design was paramount. Flash, rotating images, pop up...
Using Twitter to Stop Restaurant No Shows!
Our previous article about No Show charges discussed the increasing problem with No Shows for restaurants across Australia. The issue has heated up in the lead up to Christmas with one Sydney restauranteur seizing the initiative and running with the Twitter hashtag...
Best Tips for Groupon and Living Social Marketing for Restaurants and Cafes
Restaurants and Cafes are increasingly turning to sites such as Groupon, Spreets, Scoopon, Livingsocial and Dealme, all with differing degrees of success. There have been, however some highly publicised coupon marketing horror stories. The Groupon Equation can be...
Why Yellow Pages doesn’t work for Restaurants
Sensis this week announced another 80 redundancies, after sacking 23 back office staff last week. This takes the total layoffs at Sensis to 220 for this year. The Australian Financial Review described the decrease in the Yellow Pages book as a "terminal decline" and...