This case study showcases the journey of Beach162.com.au in its quest to revamp its online presence and elevate its status from a local secret to a premier dining destination.
Objective
The objectives were to modernize the website for enhanced user experience and increase annual website visits to increase restaurant bookings using FORBS
To achieve these objectives, Beach162.com.au collaborated with M4R. Together, they embarked on a three-pronged strategy: first, a website redesign aimed at creating a modern, visually captivating, and responsive platform, incorporating high-quality imagery to enhance user experience; second, the implementation of a comprehensive search engine optimization (SEO) strategy, encompassing keyword research, on-page optimization, and backlink building, to boost the website’s visibility in search engine result s pages; and third, the seamless integration of the FORBS system into the new website design, guaranteeing a frictionless booking experience for visitors and expanding data management capabilities to accommodate the expected surge in reservations.
Results
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