42.31% surge in website traffic and $1.1 million in bookings: Beach162’s success with a revamped website, SEO, and FORBS integration
Beach162.com.au had a version 1 website that, while functional, didn’t represent the restaurant’s true essence. The website’s outdated design and user interface were deterring potential customers from exploring the restaurant’s offerings and making reservations. The management pinpointed three key issues: an outdated website design that didn’t align with the coastal ambiance, limited website traffic at 26,000 visits annually, and challenges in handling the growing volume of reservation data despite effective FORBS utilization.
The implemented solution yielded significant improvements for Beach162.com.au. Following the website revamp and SEO strategy implementation, annual website traffic surged from 26,000 visits to an impressive 36,000 to 37,000 visits, marking a substantial 42.31% increase. Furthermore, FORBS data demonstrated remarkable growth, with Beach162.com.au achieving over $1.1 million in bookings, equivalent to 21,000 seats annually, underscoring the effective utilization of the booking system. The new website design also revitalized the restaurant’s brand image, appealing to potential customers, and effectively communicating its ambiance and offerings, resulting in heightened user engagement and increased conversions.
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