The previous version of Paymaster’s website lacked content and was difficult to use. It receives little traffic and has no SEO. Customers receive was inconvenient. They faced challenges such as a lack of new customers, an inefficient reservation process, limited customer data, and difficulty standing out in a competitive market.
The objectives for Paymasters: improve website design and user experience, develop a content strategy, implement SEO, increase convenience for customers, and provide tools to collect and analyze customer data.
The new website has attracted new diners and encouraged repeat business, with many customers expressing satisfaction with the website’s improved design and functionality. Compared to their old website, which received less than 1,000 monthly visitors, the new website now averages 4,000 monthly visitors, indicating a significant increase in traffic.
Furthermore, Paymasters has generated $1.2M worth of online reservations using FORBS, an online reservation system integrated into the website. The system has captured customer data that can be retargeted for future restaurant promotions, making it a valuable marketing tool.
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