RESTAURANT INDUSTRY NEWS
Increase the 3Gs of your Restaurant, Cafe or Take Away to increase your profit!
Marketing is critical to the success of your business, but if your product is no good, your marketing will be much less effective, partially because the marketing message will not be attractive enough to get new customers in and partially because they won’t want to be...
Becasse and Justin North – Some lessons learnt.
A great dessert from Becasse Bakery. The Bakery and Charlie and Co survived,but sadly nothing else in the group. In the wake of the collapse of Justin North’s Becasse and associated businesses, with only Charlie and Co and Becasse Bakery surviving to be sold to Jones...
Eatability, Yelp and other review websites, the good, the bad and the fake.
Best practice for dealing with poor reviews on Review Websites We have written before Restaurants commonly come up with the problem of reviews on review websites like Eatability, Urban Spoon or Australian Good Food Guide. Sometimes the reviews seem quite harsh,...
Busy Tuesday nights in your restaurant – great marketing tips for more customers!
Tuesday night, unless you are next to a cinema, is the worst night of the week. You pay rent on your property 7 days a week, so you want each day that you are open to be as successful as possible. If it isn’t busy each day and night you are open, you will struggle...
Restaurant Marketing Best Practices: Email Marketing
Many people don’t do email marketing campaigns for their restaurant, café or take away. Sometimes they think it is too much like spamming, sometimes it is too difficult and sometimes people think they just aren’t going to be able to make a difference with an email,...
Do you want more of your Restaurant Customers saying “I’ll be back”?
There are two types of customers - those who have been to your restaurant and those who haven’t yet. Generally, it is a lot easier to market to an existing customer and get them to return than it is to attract a new customer, but most restaurants don’t market to this...