RESTAURANT INDUSTRY NEWS
“Be my Friend on Facebook!”
"Be my Friend on Facebook!" – Why Facebook alone is not a sufficient strategy. As a kick off to our restaurant marketing tips, we`ve noticed an increase in restaurants setting up Facebook Fan Pages. Compared to the cost of designing a website it appears to be a...
Food Trends – latest trends to attract more customers
An interesting survey was released this week from PR Agency Weber Shandwick, who set out to map trend clusters which are predicted to shape Aussie food culture. Anyone who's been in the food scene for the past 10 years will know - food preferences and consumption have...
Hitting Restaurant Diners with a no show charge – is there a better way?
The Daily Telegraph had a story recently about Sydney's Quay restaurant planning to start charging $165 for diners that don't show up or cancel at the last minute. This comes at a time when only last month another article in The Herald Sun talked about how hard it was...
Best Fish and Chip Shop marketing – how do you compare?
A few weeks ago the Australian newspaper had an interesting article about Matthew Silk and Tracy Poskitt who are the owners of Fish and Chips at 149 www.fishandchipsat149.co.uk which has been voted as Britain's Number 1 Fish and Chip shop. For...
Why did Tony Bilson’s restaurant go into liquidation?
On the 6th of September it was reported that Tony Bilson’s Bilson’s had been awarded 3 hats in the Sydney Morning Herald’s Good Food Guide as one of only 5 3 hatted restaurants in New South Wales. Things we going well for Bilson, thought of as the Godfather of...
What’s the value of a customer for a Take Away Restaurant?
For your take away, be it a Fish and Chip, Pizza, Charcoal Chicken, Sushi, Souvlaki or a more traditional restaurant that offers take away, such as an Indian or Chinese, it is important to know how much a customer is worth to you, so that you can tailor your marketing...