RESTAURANT INDUSTRY NEWS
The Secrets to a Successful Restaurant!
The Melbourne Food and Wine Festival came and went in March. The idea of heaven for chronic foodies! As customers, the Melbourne Food and Wine Festival gives us an excuse to try new restaurants, or rub shoulders with our food and wine "stars" at educational themed...
Fish and Chip Shop Marketing – Tips to find More Customers
Marketing a Fish and Chip shop can be difficult. But by breaking the marketing process down into steps, creating a marketing plan and executing on it, you can gradually increase the number of customers coming into your Fish and Chip shop. The...
90 Day Restaurant Marketing Plan for before you open
So, you've got a loan, signed the lease, hired the chef and started getting the fitout done on your new restaurant or take away. One thing that many owners don't do when they are opening a new restaurant is think about the marketing of the restaurant or take away....
How much does a ‘FREE’ website really cost?
There are a lot of free and cheap website providers out there. Weebly and MYOB Atlas are two such vendors who both offer free websites to small business customers who are time poor and don't want to spend money on a website. Just what exactly do you get for your...
Successful restaurant marketing – why Location is not everything!
An overseas visitor recently asked me 'Why are some of Melbourne's best cafes and restaurants so difficult to find?' Her observation was based on the fact often there was little signage, and crowded cafes were located off the main road. In fact if you could say they...
Eatability, Urbanspoon and Yelp! – The power of customer generated restaurant reviews
Whether you like it or not, customers are expressing their opinions on the internet. While professional restaurant critics such as Matthew Evans of Fairfax can be sued , the same rules don't seem to apply for anonymous online reviewers. Websites like Eatability,...