78 – Restaurant Marketing lessons from Singapore

Singapore Restaurant Marketing

What is the Boost Juice way of marketing?  How can they get PR coverage for an app update?  Another example of how being a little bit out there can get you some great results.

We managed to fly to Singapore in Business Class with @qantas, which was super awesome. Make sure you are looking into your credit cards and the points you collect!  We got the upgrade with points which was super cool.

We talk about the Tourist Traps. These restaurants rely on tourists, sting them and know that people will never come back. It was hideously expensive for what it was and we got tricked by the happy hour deals.

We found Tokyo $5 Izakaya. This was a great restaurant. There was no website, only a hungrygowhere listing.  This was clearly not enough because they are now closed :(.  They had great food, great value and provided a great experience, but it is no good being the best restaurant that no one has ever heard of.  Not having a website meant no Google places entry and less customers.

Avocado Espresso smoothie – the Avo Freak from The Hangar.

We visited Hong Kong Soya Sauce Chicken Rice and Noodle.  How can hawker food get 1 star from the Michelin Guide?  What is the lesson for you in menu design from the street food hawkers?

What lessons are there from Singaporean Street Food?  How can you create innovative meals and experiences with ideas from street food?  We look at packaging with Meatballs in a bucket! Molten Raclette Cheese is an amazing taste!

Travelling is great for the soul and it is great for inspiration as you can see what other people and other cultures are doing with food and this can help you in your kitchen and in your restaurant to be more innovative and creation. Restaurant innovation can be a key ingredient in restaurant profitability.


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You don't want to be the best restaurant that no one has ever heard of.

There are 2 types of Restaurant Website visitor – those who know your Restaurant and those who don’t. If your website isn’t set up properly, your regular customers will find your site, but new customers will be going to your competitors down the road.

Our free 7 point audit is designed to help you understand if your website is is bringing in the new customers that your Restaurant deserves.