When people think take away they think Pizza, Indian or Chinese, but a growing number of businesses are starting to offer take away or delivery. Take away food broadens your target market, delivery even more so. It offers a completely different experience – in home, no need to worry about a baby sitter or a drink driving. For restaurants, it means less front of house staff, an increase in the number of meals you can sell each session and also increases the number of customers that will look at your restaurant.
We have seen some restaurants offering to deliver to shops and businesses nearby in an effort to increase lunch time trade. Deliveries are made on foot and it caters for small businesses and shops where they can’t leave the business to go out for lunch. This is a great way to increase lunch time revenue.
Is Poor SEO Killing Your Restaurant?
Too many times we see customers with websites that are costing restaurants thousands of dollars every month through poor design, poor messaging and poor SEO. If your website could be improved to bring in 200 extra visits per month and just 10% of those made a booking, and each booking was for 2.5 seats on average at $50 a seat, you would have an extra $2,500 in revenue a month. A 30% food cost, that is $1,750 in profit extra a month. This ignores those customers coming back as regulars – which is more profit.
Remember, if these customers aren’t finding your Restaurant, they are finding your competitors.
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