We discuss one customer who increased his prices by 30% for UberEats customers. His REVENUE stayed the same, (so he lost 30% of orders). This means that he is now shipping each order at a price that makes sense for him. Many Restaurants are turning to Pick up only services powered through their own website, using FROLO, the Free Restaurant OnLine Ordering system to take orders without commission and offering a pickup and save campaign.
How to market a Pub, Club, Hotel or Bar?
Pub, Club, Bar and Hotel marketing is quite different to a standard small restaurant. There are often more resources, money for a professional photographer, budget for some marketing, but the spaces are a lot bigger, so the wages bill is a lot bigger and the rent is a lot bigger.
How do you create a multi channel, multi target marketing strategy to identify and attract the kind of people that you what across the day and across the week, because there are often a large number of customer groups that you are targeting across the day.
We discuss the demographics of your local area and how this can impact the kinds of products and campaigns that you want to run.
Beverage sales are often a much more important part of the profitability mix in a Pub or Hotel. What are some of the ways that you can increase your beverage sales?
How do you address the difference between tourists and locals. Each venue will have different challenges and different opportunities, depending on the location and the surrounding attractions, demographics and population.
For more information on this podcast, check out our show notes.
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You don't want to be the best restaurant that no one has ever heard of.
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Our free 7 point audit is designed to help you understand if your website is is bringing in the new customers that your Restaurant deserves.