by Marketing 4 Restaurants | Feb 21, 2012 | restaurant
Whether you like it or not, customers are expressing their opinions on the internet. While professional restaurant critics such as Matthew Evans of Fairfax can be sued , the same rules don’t seem to apply for anonymous online reviewers. Websites like Eatability,...
by Marketing 4 Restaurants | Feb 9, 2012 | restaurant
Restaurant marketing trends indicate websites and social media should be key components in best practice restaurant marketing for attracting More Customers. 2 in 5 Australians who use a smart phone use mobile search daily. 40% of mobile search users visit or call...
by Marketing 4 Restaurants | Jan 25, 2012 | restaurant
People ask how much value there is to Twitter marketing and how much a Tweet could be worth and now we have the answer! Last week Shannon Bennett’s great restaurant, Vue de monde, situated on Level 55 of the Rialto found itself in a bit of a pickle. They had a...
by Marketing 4 Restaurants | Jan 12, 2012 | restaurant
As a marketer, I’m often asked ‟How much should I pay for my website?” In the 1990s my corporate website cost over $80,000! Admittedly it was for a large company, but in those days the internet was relatively new. Design was paramount. Flash, rotating images,...
by Marketing 4 Restaurants | Dec 29, 2011 | restaurant
Our previous article about No Show charges discussed the increasing problem with No Shows for restaurants across Australia. The issue has heated up in the lead up to Christmas with one Sydney restauranteur seizing the initiative and running with the Twitter hashtag...
by Marketing 4 Restaurants | Dec 13, 2011 | restaurant
Restaurants and Cafes are increasingly turning to sites such as Groupon, Spreets, Scoopon, Livingsocial and Dealme, all with differing degrees of success. There have been, however some highly publicised coupon marketing horror stories. The Groupon Equation can be...
