by Marketing 4 Restaurants | Apr 30, 2012 | restaurant
Recently I asked my ex-restaurateur mother why she bothered to advertise our restaurant every fortnight even though we were always busy. Her reply: “So customers knew we hadn’t closed down”. That got me thinking, maybe she’s right. With so...
by Marketing 4 Restaurants | Apr 11, 2012 | restaurant
The Melbourne Food and Wine Festival came and went in March. The idea of heaven for chronic foodies! As customers, the Melbourne Food and Wine Festival gives us an excuse to try new restaurants, or rub shoulders with our food and wine “stars” at...
by Marketing 4 Restaurants | Mar 19, 2012 | restaurant
Marketing a Fish and Chip shop can be difficult. But by breaking the marketing process down into steps, creating a marketing plan and executing on it, you can gradually increase the number of customers coming into your Fish and Chip shop. The process is quite similar...
by Marketing 4 Restaurants | Mar 14, 2012 | restaurant
So, you’ve got a loan, signed the lease, hired the chef and started getting the fitout done on your new restaurant or take away. One thing that many owners don’t do when they are opening a new restaurant is think about the marketing of the restaurant or...
by Marketing 4 Restaurants | Mar 5, 2012 | restaurant
There are a lot of free and cheap website providers out there. Weebly and MYOB Atlas are two such vendors who both offer free websites to small business customers who are time poor and don’t want to spend money on a website. Just what exactly do you get for your...
by Marketing 4 Restaurants | Feb 28, 2012 | restaurant
An overseas visitor recently asked me ‘Why are some of Melbourne’s best cafes and restaurants so difficult to find?’ Her observation was based on the fact often there was little signage, and crowded cafes were located off the main road. In fact if...
