Secret Sauce has now grown to be the most popular Restaurant Marketing podcast in the world. It helped hundreds and thousands of Chefs and Restaurant Owners in finding more customers and turning them into repeat customers. Now, we bring you your podcast starter kit for restaurant marketing.
Despite the busy schedule and tough working environment, many listeners of Secret Sauce found success with the marketing strategies, ideas and tactics they realized by listening to James and other industry experts. There is so much to learn even while driving to work, prepping before service, while walking the dog, while working out at the gym or just about any free time that you can pop in an earphone or listen from your phone/gadget … listen to a Secret Sauce podcast!
What is Marketing4Restaurants Recipes – Your Podcast Starter Kit for Restaurant Marketing?
If you only just discovered Secret Sauce and looking on how to start learning, this is a great place for you. This is your recipe page, bookmark this and listen to this list of podcasts. This is your starter kit for restaurant marketing.
We have carefully selected some of our best podcast from Secret Sauce, keeping in mind those who are beginning or would like to start a journey in restaurant marketing. This starter kit for restaurant marketing will help anyone to be armed with the knowledge that will empower them to find more customers for their restaurant and turn them into repeat customers.
Podcast Starter Kit for Restaurant Marketing
46 – 7 ways to increase online orders for your Restaurant Part I
Many customers with online ordering will spend $5,00 or $10,000 with their favourite restaurant, but most restaurants aren’t able to identify who their regular customers are.
We talk about the kind of offerings and emails that you can send to drive demand and we also look yield utilisation. How can you move demand from Saturday through to Wednesday when the kitchen is quieter.
43 – Inspiration and Creativity with Chef Ana Ros from Hisa Franko – the World’s Best Female Chef
Ana’s story is truly inspiring, she never received a a classical training, but has developed her own style and techniques and her determination has seen her been recognised amongst the World’s best Chefs.
Not originally planning a career as a Chef, she meet her husband whose parents owned Hisa Franko. He was a trained Sommelier and when his parents handed the reins of the Restaurant to him, Ana stepped into the kitchen.
39 – The Secret of Restaurant Profitability – New ways to look at Restaurant revenue and profit.
What are the biggest Restaurant profitability mistakes that people make when running a restaurant?
- People fall in love with their food and their restaurant without understanding the profit and loss, or even having a plan of how to be profitable.
- Not understanding key fixed costs. 11.6% of net costs are rent.
- Venues are often too big. Large venues have 60% of revenue in 2 days of the week.
37 – Restaurant Innovation and Creativity
What is Restaurant Innovation? How can you innovate and what techniques are there to help you be more creative in your restaurant?
The times, they are a changing. Customers are changing, tastes are changing, dining experiences are changing, competition is changing and the players in the industry are changing.
34 – Creating an Annual Restaurant Marketing system
This episode covers process for creating an annual marketing plan.
Review you monthly, weekly, daily and hourly revenue. What are the quiet times and when are the busy times. This helps you understand what work needs to be done to increase the profitability over the year.
We look at how your planning can help with your goal setting.
32 – 5 levers for Restaurant profitability and 5 free ways to increase them
We talk about an $8.38 marketing campaign that filled a cafe in Western Australia with customers buying their highest margin item. We go through the process so you can run the exact same campaign!
We talk about the formula for making a Restaurant Profitable. This is a very simple formula and used in lots of different types of business, but we will go through what it looks like for your Restaurant.
20 – 90 Day Restaurant Marketing Plan before you open your Restaurant
If you are opening a Restaurant, you only get one shot at opening night. If it isn’t a success, then you are stuck behind the 8 ball trying to build momentum for your Restaurant. It can be hard to get past people’s impression of your Restaurant being the one that is always quiet because the locals don’t go there. Cash flow is a big thing too for new Restaurants, the sooner you start getting customers, the sooner you will have start getting some cashflow and return on your massive investment in time and money.