Can Open Table succeed in Australia?
A recent Google search showed up some interesting information, a Restaurant Relations Manager position in Australia. Open Table Australia will join Dimmi, Book a Restaurant and our own Free Online Restaurant Booking System. Their entry into the Australian market comes just 12 months after Restalo entered the Australian market. Restalo lasted 6 months before decided to take their $10,000,000 war chest and invest it in other markets.
Will Open Table purchase Dimmi?
This comes as a the second punch in a 1 2 punch for Dimmi with the recent news that Urbanspoon has been purchased by Zomato. Open Table charge is significantly lower fee for bookings made on the Restaurants own website, so the concept of being charged $1 per seat for a booking that comes from the Restaurants will become increasingly less common, as long as Open Table Australia follow that charging policy. The market is also going to become increasingly crowded. We believe that there must consolidation, because dominant players need a significant market share to be able to offer a wide range of choice of Restaurants for consumers to choose from. One of the quickest ways for Open Table to achieve this would be for Open Table to purchase Dimmi. This of course would mean Dimmi’s customers would need to change from ResDiary, the table management system that Dimmi resells.
What does it mean for Australian Restaurants?
The Open Table offering has much lower fees for bookings made through the Restaurants own website. This should put pressure on the standard $1 per seat or $3 per seat through the Dimmi network. It is also great that there is increased competition, as we find that dominant players tend to innovate less when there isn’t much threat of them losing their monopoly.
Of course, if you are looking for a Free Online Restaurant Booking System, check out our FORBS.
Is Poor SEO Killing Your Restaurant?
Too many times we see customers with websites that are costing restaurants thousands of dollars every month through poor design, poor messaging and poor SEO. If your website could be improved to bring in 200 extra visits per month and just 10% of those made a booking, and each booking was for 2.5 seats on average at $50 a seat, you would have an extra $2,500 in revenue a month. A 30% food cost, that is $1,750 in profit extra a month. This ignores those customers coming back as regulars – which is more profit.
Remember, if these customers aren’t finding your Restaurant, they are finding your competitors.
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