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Why Yellow Pages ads just don’t work anymore for Restaurants

by Marketing 4 Restaurants | Aug 18, 2011 | restaurant

I was reading about the Sensis full year profit report for 2011 and one figure really stands out, and that is a fall of 15.8% in the print directory business. Why would profit drop by such a large number? That is nearly 1 in 6 customers cancelling their Yellow Pages...
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