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How much does a ‘FREE’ website really cost?

by Marketing 4 Restaurants | Mar 5, 2012 | restaurant

There are a lot of free and cheap website providers out there. Weebly and MYOB Atlas are two such vendors who both offer free websites to small business customers who are time poor and don’t want to spend money on a website. Just what exactly do you get for your...

Best Practice Restaurant Marketing – 3 Things you MUST DO NOW!

by Marketing 4 Restaurants | Feb 9, 2012 | restaurant

Restaurant marketing trends indicate websites and social media should be key components in best practice restaurant marketing for attracting More Customers. 2 in 5 Australians who use a smart phone use mobile search daily. 40% of mobile search users visit or call...

How much should a Restaurant website cost?

by Marketing 4 Restaurants | Jan 12, 2012 | restaurant

As a marketer, I’m often asked ‟How much should I pay for my website?” In the 1990s my corporate website cost over $80,000! Admittedly it was for a large company, but in those days the internet was relatively new. Design was paramount. Flash, rotating images,...

Why Yellow Pages doesn’t work for Restaurants

by Marketing 4 Restaurants | Nov 23, 2011 | restaurant

Sensis this week announced another 80 redundancies, after sacking 23 back office staff last week. This takes the total layoffs at Sensis to 220 for this year. The Australian Financial Review described the decrease in the Yellow Pages book as a “terminal...

Why Yellow Pages ads just don’t work anymore for Restaurants

by Marketing 4 Restaurants | Aug 18, 2011 | restaurant

I was reading about the Sensis full year profit report for 2011 and one figure really stands out, and that is a fall of 15.8% in the print directory business. Why would profit drop by such a large number? That is nearly 1 in 6 customers cancelling their Yellow Pages...

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