Monthly Archives: April 2013

Can a free website cost hundreds of thousands of dollars?

Date: 26-04-2013

We know a restaurateur who ran one of the local restaurants.  We had been there numerous times and they even catered some of our team lunches.  Great food, great value and a great experience.  We had spoken to them on numerous occasions about how their website was letting them down. On the face of it, the restaurant was very successful,… More »

Mobile Phones users now 29% of all restaurant website visitors

Date: 18-04-2013

Restaurant Website Visitor Report Mar 2013 Marketing4Restaurants regularly reviews all of the information from all of our customers’ websites to provide them with insights as to how to best market their Restaurant or café online and the March 2013 report has some very interesting insights. The main points are that: Mobile phone traffic is now 29% of all visitors; Safari… More »

Ways to win more corporate business for your Restaurant

Date: 05-04-2013

Corporate customers are those customers who are organising a meal or a function as part of their work and the bill is picked up by the company.  The guests may be members of the company, or it may be for entertaining customers.  This is why corporate accounts have special needs if you are going to be successful in building up… More »

Effective Groupon campaign for restaurants

Date: 05-04-2013

Group buying campaigns are all about yield utilisation, making the restaurant look busy, and capturing new customers who you can convert into new customers.  Marketing4Restaurants online booking widget, “Book A Table” has a range of features designed specifically to allow you to control your group buying and daily deals campaigns.  Keep your campaign secret.  I have seen people walk past… More »

6 ways to effective group buying campaigns for restaurants

Date: 05-04-2013

Many restaurants are using group buying campaigns through Spreets, Scoopon, Groupon and Living Social.  For some, it is one of the first visible sign of a death spiral to closing the business and there have been famous incidents of what can happen when a Group Buying campaign goes wrong, for example, Need a Cake in the UK. We have seen a few… More »