Building a Restaurant Take Out business to Survive COVID 19
1.Order Direct and Save
One of the first things to do is make the most out of online delivery services and order direct and save. They are a great way to get more eyes on your restaurant, especially now as people are constantly online.
Understand that now is not the time to be competing on price. People are willing to spend, supermarkets do not have everything, and you do not want to ship at a loss. So, do not be afraid to mark prices up by at least 10%. Promos are something you will want to explore as well to get as many repeat customers as you can.
You will also want to think of ways to cut costs and simplify orders. Making packaging quick and easy is one way to do this. Another is to pick out only the items in your menu that are the easiest to prepare and package.
But even after setting everything up well, tapping into the market may still be difficult because of the lingering virus. You will want to let everyone know that your restaurant is kept clean and well-sanitized. If there are concerns over the health of delivery people, reassure everyone that they are fit and healthy. The goal is to build an image of safety and reliability, so do everything you can to make it happen.
Have a listen to our recent Secret Sauce episodes to know how to remain profitable by doing online ordering and how to cut its cost.
Is Poor SEO Killing Your Restaurant?
Too many times we see customers with websites that are costing restaurants thousands of dollars every month through poor design, poor messaging and poor SEO. If your website could be improved to bring in 200 extra visits per month and just 10% of those made a booking, and each booking was for 2.5 seats on average at $50 a seat, you would have an extra $2,500 in revenue a month. A 30% food cost, that is $1,750 in profit extra a month. This ignores those customers coming back as regulars – which is more profit.
Remember, if these customers aren’t finding your Restaurant, they are finding your competitors.
Get one of our obligation free 7 point website SEO audits to see what you can get your web developer to fix to increase your revenue today.