by Marketing 4 Restaurants | Dec 31, 2014 | Uncategorised
Too many restaurants have been ignoring the intellectual property of their business. There are a number of businesses that use restaurants to provide a service, such as Dimmi and Book A Restaurant. What some restaurants don’t understand is that they are sharing...
by Marketing 4 Restaurants | Nov 28, 2014 | Uncategorised
Dimmi recently released a blog article comparing itself to Uber was quite prescient, but not for the reasons that Dimmi stated in the article. There are a number of similarities between Uber and Dimmi that very interesting to explore. Both Dimmi and Uber are facing...
by Marketing 4 Restaurants | Apr 14, 2014 | Uncategorised
Have a website: Many restaurants haven’t got a website because they think it is too expensive, too time consuming or they don’t need one because they have a Facebook page. The truth is that unless you are an ‘it’ restaurant where everyone wants to go (and...
by Marketing 4 Restaurants | Feb 14, 2014 | Copy, Uncategorised
Marketing4Restaurants released our Book A Table feature in April 2013 because it was one feature that many of our customers really wanted. Chefs and restaurant owners wanted to be able to take bookings online, without having to pay per seat, per table or have their...
by Marketing 4 Restaurants | Dec 31, 2013 | Uncategorised
There are a couple of other trends we think are worthwhile keeping an eye on. Communal dining can be great fun, increases the number of seats that you can have for a given floorplan. Farm to table is becoming increasingly popular and people are liking the experience...
by Marketing 4 Restaurants | Dec 31, 2013 | Uncategorised
Differentiation is the act providing a point of difference and it is becoming the increasingly popular secret weapon in restaurant marketing. We are seeing a lot of successful restaurants who are moving away from cuisine as differentiation towards much finer types of...
