A guide to Search Engine Optimisation for Restaurant Owners: The 9 ingredients of the Secret Sauce you need to find more customers.
In the old days restaurant advertising was quick and easy. The Yellow Pages rep called you and discussed how much you wanted to spend on your Yellow Pages ad. That determined how big it was going to be, how if it was going to be in colour and maybe a bit of discussion about what section it would go in. Now, with the demise of Yellow Pages as a cost effective mechanism to advertise your restaurant, many restaurant owners are struggling to work out how to move their restaurant advertising to the online world.
The website for your restaurant is the central part of your online marketing. Read our 9 point checklist to ensure that your website is doing everything that you need it to do.
Is Poor SEO Killing Your Restaurant?
Too many times we see customers with websites that are costing restaurants thousands of dollars every month through poor design, poor messaging and poor SEO. If your website could be improved to bring in 200 extra visits per month and just 10% of those made a booking, and each booking was for 2.5 seats on average at $50 a seat, you would have an extra $2,500 in revenue a month. A 30% food cost, that is $1,750 in profit extra a month. This ignores those customers coming back as regulars – which is more profit.
Remember, if these customers aren’t finding your Restaurant, they are finding your competitors.
Get one of our obligation free 7 point website SEO audits to see what you can get your web developer to fix to increase your revenue today.