The weekends article in the UK Independant puts further light on the serious dilemma facing Restaurant owners in the UK and around the world as they struggle in the face of significant pressure on Restaurant Margins from well funded aggregator sites like Just Eat and Delivery Hero.
Ways to increase Restaurant Margins
The first step is for the Restaurant to get their own website. It is crazy to think that a Restaurant will not be beholden to Just Eat, Menulog or Eat24 if they are using a website provided by them. Pricing for Restaurant Websites has steadily decreased and is now very affordable.
Secondly, each Restaurant should start using a Free Restaurant Online Ordering System. This allows them to take orders for free, build their customer database and not share the customer contacts with any other company.
We believe that there is still a place for Restaurants who can deliver great food at a great price and now with the ability to take orders online themselves, without paying Just Eat Commission, they are much better placed to run a successful and profitable business.
If you are struggling in your Restaurant, please contact us or signup for Secret Sauce, The Restaurant Marketing Podcast and the 5 minute a day Restaurant Marketing MBA. Both are designed to help you learn more about Restaurant Marketing and both are completely free!