Episode 12 – Marketing to grow your Online Orders

Date: 01-10-2015

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We talk to Tan Terry from Seagulls Greek Taverna, one of our Beta Testers for the Free Restaurant OnLine Ordering system.  He ran an online marketing campaign and spent $50 in one day.  The result – $1,800 in orders.  The night was booming and the kitchen nearly ran out of food.  Find out how he did it and also what he can do to improve those numbers.

Marketing your take out online orders is going to become more important for every Restaurant as they face increasing competition from Grub Hub, Eat24, Just Eat, Menulog, Zomato, Food Panda and Delivery Hero.  All of these online ordering companies compete against Restaurant owners, including those they represent to get the order so that they can charge the Restaurant that big commission and more importantly, get that email address which is critical for database marketing.  Tan has done a great job at Seagulls.  Not only has he generated an extra $1,800, he has done it Commission free and he is building his own customer database at the same time.  Find out how in this episode.

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Big shout out to Tony from Peppercorn Cafe in Mordialloc.  Peppercorn’s is one of Mordiallocs best Restaurants and Tony was kind enough to let the M4R Team into the kitchen for a photo shoot for an upcoming campaign in the US.  Very exciting.  It is one of the images from that photoshoot that we have used as the image art for this episode.

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