Secret page: Day 2 – Add a special menu item

Today, on Day 2 of the 7-day Restaurant Marketing Challenge, we challenge you to whip up something different and add it on your menu. Offering limited-only menu items will give your loyal customers something to be excited about. And it’s a chance for them to fall in love with your restaurant all over again.

  • How do you start engineering your menu?
  • Come up with a special menu item.
  • For inspiration, listen to this Innovation and Creativity podcast
  • Cost the menu item.
  • How much time to create?
  • Something that looks good on Instagram.
  • If you can’t do an item, do an event. Maybe a dark event.
  • Fuse two wonderful dishes in one: Butter Chicken Dumpling!

Remember that cronut craze that famed chef Dominique Ansel invented? That’s the product of a crazy food idea. And that’s the kind of stuff people go crazy for!
Read about 19 Cult Food Destinations Worth Enduring An Insanely Long Wait In Line


FREE tools to market your restaurant:
Free Restaurant OnLine Ordering system (FROLO)

Free Online Restaurant Booking System (FORBS)