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How much does a ‘FREE’ website really cost?

by Marketing 4 Restaurants | Mar 5, 2012 | restaurant

There are a lot of free and cheap website providers out there. Weebly and MYOB Atlas are two such vendors who both offer free websites to small business customers who are time poor and don’t want to spend money on a website. Just what exactly do you get for your...

Why Yellow Pages ads just don’t work anymore for Restaurants

by Marketing 4 Restaurants | Aug 18, 2011 | restaurant

I was reading about the Sensis full year profit report for 2011 and one figure really stands out, and that is a fall of 15.8% in the print directory business. Why would profit drop by such a large number? That is nearly 1 in 6 customers cancelling their Yellow Pages...

The Mystery of the busy restaurant on a Thursday night

by Marketing 4 Restaurants | Jun 1, 2011 | restaurant

We had dinner last week at the Searock Fish Cafe, at Circular Quay in Sydney. We didn’t have anything in mind; we just wanted somewhere to eat with a good view of the Harbour and the Bridge. We didn’t do an internet search; we just ambled down from our...
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