In this episode, we talk to Kaylie Milliken, director of the Documentary Film “Billion Dollar Bully”.The movie sees Yelp’s sales tactic as extortion damaging small business from restaurants, medical professionals even small piano repair shops. Yelp’s business practices go against the core mission of helping consumers to find great small business.
Yelp’s aggressive salespeople harass business owners by repeated phone calls selling increased exposure for the business on the website. Eventually, ratings of these businesses plummeted. Affected business owners felt threatened top pay for Yelp’s services or their good reviews will be filtered.
If you haven’t seen Billion Dollar Bully, check it out to understand the impact on small businesses around the world.
For more information on this podcast, check out our show notes.
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