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Gordon Ramsay’s Maze Restaurant in Melbourne goes into administration

by Marketing 4 Restaurants | Aug 22, 2011 | restaurant

It was sad to see that Gordon Ramsay’s Maze and Maze Grill go into liquidation this week. It really highlights some of the difficulties in running a restaurant. It doesn’t look like Gordon Ramsay had much to do with the day to day running of Maze, but with his name as...

Why Yellow Pages ads just don’t work anymore for Restaurants

by Marketing 4 Restaurants | Aug 18, 2011 | restaurant

I was reading about the Sensis full year profit report for 2011 and one figure really stands out, and that is a fall of 15.8% in the print directory business. Why would profit drop by such a large number? That is nearly 1 in 6 customers cancelling their Yellow Pages...

My recipe for Cheese on Toast is your recipe for disaster!

by Marketing 4 Restaurants | Aug 4, 2011 | restaurant

Sun Tzu spoke about the importance of knowing your enemy, so who do you think your enemy is? When I speak to most restaurant and take away owners they will list a couple of other restaurants and take aways in the area, but they neglect the most dangerous competitor of...

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