by Marketing 4 Restaurants | Nov 25, 2019 | Podcast
This episode looks at how we become better leaders in our companies. We define what leadership is, how you do it and why is it important in running your restaurant. The definition that I always run with is from Dwight D Eisenhower, the art of influencing others to do...
by Marketing 4 Restaurants | Nov 13, 2019 | Podcast
This is a continuation of our 7 step guide to Restaurant Menu Engineering . In this episode, we get to the exciting part ” Using The BCG Matrix To Increase The Profitability In Your Restaurant” This matrix was created by Bruce D.Henderson for the Boston...
by Marketing 4 Restaurants | Oct 14, 2019 | Podcast
In this episode 124 – Menu Engineering For Fun and Profit we continue with our topic on menu engineering. We will talk in-depth about how you can determine your food cost for each of your menu items. Ideally, breaking down the food cost on every item on your...
by Marketing 4 Restaurants | Sep 18, 2019 | Podcast
In this episode, we talk to Kaylie Milliken, director of the Documentary Film “Billion Dollar Bully”.The movie sees Yelp’s sales tactic as extortion damaging small business from restaurants, medical professionals even small piano repair shops. Yelp’s business...
by Marketing 4 Restaurants | Sep 9, 2019 | Podcast
Episode 122 talks about Restaurant Innovation and Creativity Model,a model that we are developing to help restaurant owners and chefs be more creative in food concepts and promotions. An ideal model that will push restaurant owners to innovate to generate more...
by Marketing 4 Restaurants | Aug 27, 2019 | Podcast
Menu Engineering is defined as a multidisciplinary approach to maximize the profits of the food and beverages sold in your restaurant. The concept of menu engineering is based on the research of the Boston Consulting Group in 1970. It aims to help food professionals...
