by Marketing 4 Restaurants | Oct 4, 2011 | restaurant
For your take away, be it a Fish and Chip, Pizza, Charcoal Chicken, Sushi, Souvlaki or a more traditional restaurant that offers take away, such as an Indian or Chinese, it is important to know how much a customer is worth to you, so that you can tailor your marketing...
by Marketing 4 Restaurants | Sep 12, 2011 | restaurant
Financial troubles for some of the best restaurants in Australia. How many other restaurants are struggling. John Leathlean in the Weekend Australian on September 11, wrote about financial troubles for two top Australian chef/restaurateurs. Tony Bilson has had two of...
by Marketing 4 Restaurants | Sep 12, 2011 | restaurant
Let me start right out and say that I don`t know any chef earning $250 per hour to use Twitter and Facebook, but that isn`t to say that it can`t be done, and there may be people earning more. First off, I`ll break down the figures so you can see how I can up with this...
by Marketing 4 Restaurants | Aug 22, 2011 | restaurant
It was sad to see that Gordon Ramsay’s Maze and Maze Grill go into liquidation this week. It really highlights some of the difficulties in running a restaurant. It doesn’t look like Gordon Ramsay had much to do with the day to day running of Maze, but with his name as...
by Marketing 4 Restaurants | Aug 18, 2011 | restaurant
I was reading about the Sensis full year profit report for 2011 and one figure really stands out, and that is a fall of 15.8% in the print directory business. Why would profit drop by such a large number? That is nearly 1 in 6 customers cancelling their Yellow Pages...
by Marketing 4 Restaurants | Aug 4, 2011 | restaurant
Sun Tzu spoke about the importance of knowing your enemy, so who do you think your enemy is? When I speak to most restaurant and take away owners they will list a couple of other restaurants and take aways in the area, but they neglect the most dangerous competitor of...
