140 – What is a Restaurant USP (Unique Selling Proposition)

Restaurant USP Unique Selling Proposition

This episode looks at what a Restaurant USP – Unique Selling Proposition is.  What are they, why are they important and what they can do for your Restaurant?

Our last episode looked at how to plan to reopen your Restaurant with the new COVID-19 normal.  Have a listen for some great tips to help you survive the coronapocalypse.

What is a Restaurant USP?

On the podcast, we discuss how a Unique Selling Proposition for your Restaurant can work to increase profits in your Restaurant.  Have a listen as we going into the Restaurant USP concept in a lot more detail.

Restaurant USPs are not used often, but we think they are a great tool for communicating to your customer that 1 thing that makes you different from all of your competitors.

A Restaurant USP – unique selling proposition is that unique benefit exhibited by your Restaurant, be it a part of the food, location, service or experience that enables your Restaurant to stand out from competitors.  Your Restaurant’s USP  must be a feature that highlights something that is meaningful to consumers.

A restaurant USP is your elevator pitch, your 30 seconds of fame that tells a potential customer about the one thing that IS PERCEIVED to be better in your restaurant than your competitors.

Check out our free restaurant online ordering system.  It’s free, integrates with Stripe and notifies you on mobile, PC, email and Epson TM-82 docket printer.  We are giving it away free to help you survive through the Corona Crisis.

To help you through the crisis, we have our Free Restaurant Tools, and if you need more help, contact the team about our special marketing assistance program during the Coronavirus outbreak.  FROLO signups have jumped up quite a lot as Restaurants look to go to delivery or pickup only.

Have a listen to the podcast and get a better understanding of Restaurant USPs.

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You don't want to be the best restaurant that no one has ever heard of.

There are 2 types of Restaurant Website visitor – those who know your Restaurant and those who don’t. If your website isn’t set up properly, your regular customers will find your site, but new customers will be going to your competitors down the road.

Our free 7 point audit is designed to help you understand if your website is is bringing in the new customers that your Restaurant deserves.