94 – Restaurant Gift Certificate marketing – Tap into a new revenue stream for your Restaurant

Restaurant Gift Card System

We start out by talking about Adriano Zumbo’s Patisserie, which went into administration.  We look at this as an example of how you need to be careful about your Instagram marketing.  It is hard to get people out of Instagram and even harder to create revenue from it, so we look at some ways that you improve the profitability of your Instagram marketing.

Adriano even sold his house, possibly to try and keep the Restaurant business going, so this is a real tragedy.  Was it related to Fancy Nance?  Could the concept have been better tested with a popup?

Are you selling Restaurant Gift Certificates?

Should you?

Does your GC system feed into your CRM?

We look at how important it is to identify your high value gift certificate customers.

Gift Certificates can be a great way to improve the cash flow of your Restaurant.

What is the breakage rate of your Restaurant Gift Certificates?  Not every Certificate gets redeemed.  This is added profitability for your Restaurant.  Too high and you could be creating upset customers, but there is a definite opportunity to improve margins.

There are 2 customers in every Restaurant Gift Certifcate transaction, the buyer and the recipient.  This transaction gives you 2 contact details, which is why your CRM system is so important.

Restaurant Gift Certificates are a great way of increasing brand awareness for your Restaurant because it creates locked in customers.

We also discuss product extension and inflation, both good reasons to be using Gift Certificates in your Restaurant.

And finally, don’t forget the upsell opportunity.

So now that you fully understand Restaurant Gift Certificates, sign up for our Free Restaurant Gift Certificate system.  It does everything you need, even taking the payment for you.

For more information on this podcast, check out our show notes.

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For Free Tools  to build your Restaurant business, check out our free tools page.  We’ve helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.




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