by Marketing 4 Restaurants | Aug 7, 2012 | restaurant
Marketing is critical to the success of your business, but if your product is no good, your marketing will be much less effective, partially because the marketing message will not be attractive enough to get new customers in and partially because they won’t want to be...
by Marketing 4 Restaurants | Apr 30, 2012 | restaurant
Recently I asked my ex-restaurateur mother why she bothered to advertise our restaurant every fortnight even though we were always busy. Her reply: “So customers knew we hadn’t closed down”. That got me thinking, maybe she’s right. With so...
by Marketing 4 Restaurants | Mar 19, 2012 | restaurant
Marketing a Fish and Chip shop can be difficult. But by breaking the marketing process down into steps, creating a marketing plan and executing on it, you can gradually increase the number of customers coming into your Fish and Chip shop. The process is quite similar...
by Marketing 4 Restaurants | Feb 28, 2012 | restaurant
An overseas visitor recently asked me ‘Why are some of Melbourne’s best cafes and restaurants so difficult to find?’ Her observation was based on the fact often there was little signage, and crowded cafes were located off the main road. In fact if...
by Marketing 4 Restaurants | Jan 25, 2012 | restaurant
People ask how much value there is to Twitter marketing and how much a Tweet could be worth and now we have the answer! Last week Shannon Bennett’s great restaurant, Vue de monde, situated on Level 55 of the Rialto found itself in a bit of a pickle. They had a...
