Wayfare Tavern has a policy of keeping tables spare for walk ins. A couple of San Fran locals had recommended it and we thought we would chance it. The waitress at the front said “I’m sorry, we only have 2 seats at the Chef’s Table, would that be OK?” We thought about it for half a second and accepted. It is a great experience to watch a good fining restaurant’s kitchen in full fury. Everything is on show and nothing can be hidden. The food of course was great, but being able to watch the kitchen working away incredibly professionally makes a good night into an awesome experience. The chef’s table adds so much value, it is surprising that not more restaurants do it. Of course having everything on show means that you have to run your kitchen with everything being on show, and for many restaurants, this may not be a good thing! But for those that can pull it off, the chef’s table is a great idea to build engagement with your customers and create an incredible experience for them.
All of the action is on display at Wayfare Tavern’s great chefs table.
Is Poor SEO Killing Your Restaurant?
Too many times we see customers with websites that are costing restaurants thousands of dollars every month through poor design, poor messaging and poor SEO. If your website could be improved to bring in 200 extra visits per month and just 10% of those made a booking, and each booking was for 2.5 seats on average at $50 a seat, you would have an extra $2,500 in revenue a month. A 30% food cost, that is $1,750 in profit extra a month. This ignores those customers coming back as regulars – which is more profit.
Remember, if these customers aren’t finding your Restaurant, they are finding your competitors.
Get one of our obligation free 7 point website SEO audits to see what you can get your web developer to fix to increase your revenue today.