- Listen to marketing ideas, strategies and tactics from restaurant marketing experts around the world.
- Discover many of the ways we help restaurants to find more customers and turn them into repeat customers.
- Learn what works in restaurant marketing and what doesn’t from data insights gathered from millions of dollars of restaurant bookings and orders.
Thank You! Secret Sauce – The Restaurant Marketing Podcast has now been downloaded in 103 countries!
Our Latest Episodes
Understanding the latest restaurant hiring ideas and trends is the number 1 problem for so many restaurants around the world right now. We cover some ideas of what we...
We are back with the last part of the series on Restaurant Marketing Trends for 2023. In this final part, we discuss the remaining trends that we believe may...
We discuss why your Google My Business account is so important and give you simple steps to grow your revenue with a GMB account that works. Have a listen and make sure...
This is the second part of podcast series on how delivery aggregators are destroying the Restaurant industry. We discuss what tactics restaurants are using to build...
This is the first part of podcast series on how delivery aggregators are destroying the Restaurant industry. Deliveroo and their Dark Kitchens could see a fundamental...
Restaurant Yield optimization is an advanced technique for restaurant profitability, but there is nothing stopping all Restaurants from implementing some of the easier...
As the world emerges from COVID-19 and goes into a high inflationary environment we look at the best restaurant marketing ideas that are working now to increase...
Restaurant Yield Management is a key tactic for profitable Restaurants. We discuss real-life examples that are easy to implement in your Restaurant so that you can...
Marketing for a Restaurant is often the missing ingredient for Restaurants. This is Part 2 of our series on why Restaurant Marketing is so important for Restaurant...
In the previous episode, we’ve reviewed some of the big trends that are affecting the restaurant industry, the other industries around it, and our customers. We also...
What are the macro economic trends that will impact Restaurants and more importantly Restaurant profitablity. We analyse the big trends along with changes in...
What is the “Great Resignation” and how to manage the great resignation in restaurants? The Great Resignation is a surge in the number of people leaving a company at a...
In the last episode, we discussed the best free Restaurant Marketing tools you can use to boost marketing campaigns for your restaurant. These are just the show notes...
This is the second part of our 2 part podcast series on Restaurant Marketing Technologies that many Restaurants use to grow their restaurant profitability. The...
This episode covers Marketing Technology for your Restaurant, or Restaurant Martec - free or cheap tools that many Restaurants use to increase the effectiveness of...
This Restaurant podcast episode looks at how Restaurants can best manage the changes in the industry with Online Ordering Systems. If you missed our series on ...
This is the fourth episode in our Restaurant Value Engineering podcast series. In the last episode, we talked about 5 of 10 ways you can utilize Restaurant Value...
This is the third episode in our Restaurant Value Engineering podcast series. In the last episode, we broke down the marketing and business strategy of KFC Japan...
Restaurant Value Engineering- KFC and Christmas in Japan This is the second part of our Value Engineering episode and this time we will delve into a case study....
Is Restaurant Value Engineering a better way to think about profitability in your restaurant? We look at Restaurant Value Engineering and how it can help you increase...
This is Part 3 of our Resto Trends 2021 series. Check out the previous episodes here: Episode 143- Restaurant Trends for 2021 Episode 144- Restaurant Trends for 2021-...
This is part 2 of our Restaurants Trends 2021 episode. I hope you get something out of episode 143 our first of our 3 part episode for Restaurant Trends for...
Restaurant Trends for 2021 This year has been the hardest to work out what the trends are going to be, but by looking at the Restaurant industry around the world,...
Lessons from the closure of Sizzler Australia for all Restaurant owners How did you go with our last 2 episodes on Restaurant USPs? Have you identified what sets your...
Our last episode was part 1 of our look at Restaurant USPs now we provide some great Restaurant USPs examples and steps on how to create a solid one. Your USP is the...
This episode looks at what a Restaurant USP - Unique Selling Proposition is. What are they, why are they important and what they can do for your Restaurant? Our last...
Planning To Reopen Your Restaurant With The COVID-19 New Normal Last time, we gave you 10 helpful ideas to improve profitability as you reopen your restaurant during...
Ideas to help you Improve Profitability as you reopen your restaurant. Our last episode looked at how to build a Restaurant Take Out Business to survive COVID-19. This...
The last episode looks at how Restaurants have become entrepreneurial startups. We look at has changed with leadership, runway and reengineering for your Restaurant to...
The Week That Every Restaurant Became an Entrepreneurial Startup. Last episode, we went over a few quick and dirty Restaurant Marketing tactics that work. Today, we...
Covid-19 Quick And Dirty Restaurant Marketing Tactics That Are Working Today This is a follow up to our past episode 134 - The Coronavirus / COVID 19 Emergency...
The previous episode on Covid 19 Survival Guide For Your Restaurant has been one of the most downloaded episodes by far. This goes to show just how much severity the...
COVID 19 / Coronavirus Survival Guide For Your Restaurant COVID 19 / CORONAVIRUS is probably the worst thing to happen to the Restaurant industry in the last 50 years. ...
Is your restaurant hosting an Easter Egg Hunting this year? Easter is fast approaching and we have created 8 Easter Marketing Ideas that will also work for any national...
Al Desko Dining - Our guide for Restaurants. In this week's episode we look into the newest trend in dining which is Al Desko Dining. It's a cute wordplay of Al Fresco...
7 Tips For Restaurant Profitability in 2020 Hopefully, you have learned some bit from my 2 part episode on Restaurant Trends 2020. If not, you can catch up on Episode...
This is Part II of our Restaurant Trends 2020 podcast. Listen to the first episode to get all of the Restaurant Tech and Food trends for 2020. Food Trends 2020 for...
These are just the Show Notes for the podcast episode. Listen to the episode to get all of the details about the Restaurant Trends and Food Trends for 2020. What are...
Writing The Perfect Menu For Your Restaurant Creating your menu seems to be easy as writing down the food items that your chef can cook for the restaurant. Except that,...
This episode looks at how we become better leaders in our companies. We define what leadership is, how you do it and why is it important in running your restaurant. The...
This is a continuation of our 7 step guide to Restaurant Menu Engineering . In this episode, we get to the exciting part " Using The BCG Matrix To Increase The...
In this episode 124 - Menu Engineering For Fun and Profit we continue with our topic on menu engineering. We will talk in-depth about how you can determine your food...
In this episode, we talk to Kaylie Milliken, director of the Documentary Film “Billion Dollar Bully”.The movie sees Yelp’s sales tactic as extortion damaging small...
Episode 122 talks about Restaurant Innovation and Creativity Model,a model that we are developing to help restaurant owners and chefs be more creative in food concepts...
Menu Engineering is defined as a multidisciplinary approach to maximize the profits of the food and beverages sold in your restaurant. The concept of menu engineering...
Technology changes everything. With the rise of social media, rules and tricks become everchanging. Are your followers your right kind of people? Who are the...
We recently read an article about a spate of Restaurant closing in Sydney. This podcast discusses some of the reasons why some of the restaurants will close. These are...
Restaurant Metrics That You Need To Track Tracking the data will enable you to give you insights into your Restaurant Business. It will allow you to skate to where the...
Essential Restaurant KPIs -how to measure and influence them KPIs need to be able to be measured, easily generated, don't employ someone to do this, properly defined,...
For this episode, we look at the myths about the kind of food that you have in the restaurant, and how great food just doesn't speak for itself. It's the economy stupid...
We talk about what you can learn from visiting a Trade Show like Foodservice Australia 2019. Too many Restaurants don't think about how they need to be innovating to...
This episode covers the Restaurant Myths that we see that are causing financial damage to so many Restaurants and some of these are killing Restaurants. These are the...
We continue our discussion of great ideas that you can use to find more customers for your Pub,Club, Hotel or Bar. We look at segmentation for each of the individual...
We discuss who you can create a template for a marketing campaign based on the Lamington Cake restaurant marketing campaign that we discussed a few episodes ago. We...
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Check out last weeks episode and our Google Analytics podcast to help you get the basics for Restaurant SEO. We continue on with some of the tricks that SEO companies...
We look at how you can improve your Linkedin Profile. This is something that you want to do before you start actively posting, because people will start looking...
Before we get into Linkedin Restaurant Marketing, we talk about really hot Chicken Vindaloos! A great little Indian Restaurant with a really hot Vindaloo. This is...
We discuss (quickly) the power of Linkedin and how it can help you with your Restaurant. Check out my profile and connect with me to keep up to date with the best...
We celebrate new customers in France and Cyprus! We discuss GoPros and their use in your Restaurant and the kind of video that you can create with a GoPro. What are the...
We start out by talking about Adriano Zumbo's Patisserie, which went into administration. We look at this as an example of how you need to be careful about your...
Knowing what is going on with your website is an important ingredient in your Restaurant's Secret Sauce. We look at bounce rates and then we move onto the dark arts of...
Did you check out the episode on how to fly like a celebrity chef? The good news is that I have been practising what I have been preaching, and I've been lucky...
We talk about a Restaurant in Perth who had been struggling for years and years now. He had a Restaurant that had very poor SEO, was quite hard to find in Google. He...
What if you ran your Restaurant like Princess Cruises? I spoke to a Restaurant owner and he said, Why think about cruises? We look at operational efficiencies and how...
We discuss products and services. What is it that you do? Many restaurants that we speak to who have been running restaurants for 10 years still do not know what it...
Firstly, make sure you check you Google My Business account for your Restaurant. Incorrect information could be costing you thousands or tens of thousands of dollars!...
What is the Boost Juice way of marketing? How can they get PR coverage for an app update? Another example of how being a little bit out there can get you some great...
This podcast started with an article in the Sydney Morning Herald that described Menulog as "the business partner he never wanted." We look at Restaurant Brandjacking...
Oohbah Butler is a journalist who writes for Vice. He used to be employed to write fake reviews on TripAdvisor, getting paid £10 for each review. He had concerns...
Hey - Congrats - We just did a week of Restaurant Marketing. You've learned how to do some cool marketing. You've learned what works with your customers. You've learned...
The great things about online marketing is that it is accountable. You don't want to waste money and more important on marketing that doesn't work and marketing that...
The hard part is building your email database, once you've done that, once you have the email address of 10,000 of your happiest customers, sending out emails that...
We go through the steps required to run an ad on Facebook. Les than 10% of restaurants run Facebook ads, and many of those that do miss some of the important steps. ...
Every restaurant should have the ability to update their own website, from increasing prices, creating new events, targeting a new niche, announcing a new menu, or...
Some do it too much; Some do it too little; Some have never done it; Some used to do it - but don't any more; Some are great at it; Some are awful; We're talking about...
Today we want to create something special for the menu. Unleash your creativity, combine some foods, some techniques and some ideas to come up with something epic for...
On Day 1 of the Restaurant Marketing Challenge we look at the important numbers for running your Restaurant, marketing numbers, booking and order numbers and the most...
Last podcast covered the trends and the megatrend for indie restaurants. We look at the trends for restaurants we see in 2018. 5. Experience Design? Virtual reality...
The changes we are seeing are: 1. Culture-driven dining? Customers will be looking for new experiences. 2. Technology and restaurants? The skills shortage will drive...
To see the first five Restaurant Marketing Myths, click: 11 Restaurant Marketing Myths Exposed - Part I Restaurant Marketing Myth #6: Marketing is all about discounting...
Wouldn't you be sad if your Restaurant was missing out on $100,000 a year in revenue because you believed a couple of these myths? We discuss what we hear from...
We talk to Wally from Mama's BBQ Chicken and Salad Bar and the process he has used with Facebook Live videos to turn his business around. The Chicken Shop wasn't doing...
Processes How do your team know what it is that they are meant to be doing and how do you ensure consistency across visits for customers. Work out where the problems...
This is a self first-aid program to do a Restaurant Rescue for Restaurant Owners to help you build the restaurant that you've always wanted and that you can be proud...
We look at how Restaurant innovation can help you build a more profitable Restaurant business. What is the link between innovation and creativity? We've talked earlier...
Want to understand how to sell a Restaurant for the best price? We talk to Restaurant Sales expert Robbie Doyle from Buy Grow Sell. We look at...
We look at the role that wine plays in a restaurant as a part of the experience that you are creating for your customers. What is the process that you should use in...
(This is the 2nd half of this is series on ways to use Facebook Marketing to grow your Restaurant business. Please click here to listen to Secret Sauce episode 54 – 8...
There are many ways to grow your restaurant. Let's dig deeper into Facebook. Let's discuss the ways that Facebook, as the most famous social media platform, can be used...
We discuss the important matter on how big online booking companies steal your customers and sell them back to you. This happens a lot, even without you...
(This is the 2nd half of a 2-part episode. Click here to listen to Secret Sauce episode 51 – The Masterchef Effect – What is it, how do you get it and how can your...
We talk about the Masterchef Effect. The Masterchef Effect occurs when your Restaurant gets a huge amount of publicity. It could be from getting a great review on a...
Hooray - Episode 50. Thank you so much to everyone who has contributed to the Secret Sauce podcast since we started. In this episode we talk at Restaurant...
We talk to Robbie Doyle from Buy Grow Sell about the pitfalls and opportunities in negotiating a Restaurant lease. This is particularly topical in Australia, with Sumo...
What is the best Restaurant in Australia that you probably have never heard of? It is the home of the spectacular Pearl on the Ocean Floor. We talk to Veronica Fil, the...
(This is the continuation of episode 46 – 7 ways to increase online orders for your Restaurant Part I ) We look at Domino's Pizza. They are a great example of a...
Online ordering is a really important part of the revenue mix for some restaurants. This is the first part of a two-part podcast on the economics of online ordering and...
This special podcast covers the first two days from the National Restaurant Association Show in Chicago. The show is absolutely massive and after 2 days we have only...
Described as the Iron Lady of Hong Kong private dining, we talk to Grace Choy, the Chef from Choy Choy's Kitchen. From humble beginnings, she has been able to develop a...
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A quick look at the World's 50 Best Restaurants 2017. We met our friends from the Dimmi and discussed some of the issues with the aggregator model as opposed to those...
Super excited that we are going to the 2017 NRA Show in Chicago. It is one of the best educational opportunities for Restaurant owners and chefs to learn and get...
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We talk to Ivan Brewer from Restaurantology. We talk about a Restaurant using a Qandoo website and the issues that poor SEO and not having a marketing strategy is...
Make sure you check out the Restaurant Innovation podcast. This is our most popular podcast this so far this year and it goes into the processes that can help you be...
In this podcast, we look at Restaurant innovation and creativity. What is Restaurant Innovation? How can you innovate and what techniques are there to help you be more...
Facebook Marketing - We look at the Facebook Marketing Report Card for Australia, and very few Restaurants are doing any Facebook marketing. This is a huge opportunity...
In this episode we discuss our Restaurant Facebook Marketing Report. Less than 1% of Restaurants that we surveyed ran ads in the time. A shocking statistic when you...
Technology and competition is dramatically changing the way that Restaurants operate. We look at how these 2 mega trends are creating the 7 big Restaurant Trends 2017...
We look at Living Social being bought by Groupon. This is a good thing because there is now one less daily deals company. For a lot of Restaurants, daily deals are a...
We talk about using Prisma, a new and exciting app available on Android and Chrome to help you create very sharable content for solution media. Building a free CRM...
Adam Sobel is the chef behind the amazing food and business at Cinnamon Snail. Cinnamon Snail has food trucks and restaurants in New York and New Jersey. Adam is...
We look at the power of Big Data for small restaurants and some of the tools that you can use to understand how your online marketing is working in your business. As...
We talk about our new Marketing Metrics dashboard, providing detailed information about customers, orders, bookings and Facebook. We're going deep on restaurant...
We look at the steps that you need to take to create a quick and dirty restaurant social media marketing campaign to get an injection of cash for when money is tight....
We look at the reasons why restaurants fail. Too many Restaurants close, but we aren't talking about that kind of failure. We are talking about the Restaurant owner or...
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Profitable hospitality is the goal of all Restaurant owners, but it can be very hard to achieve. We look at 7 areas that Restaurant, Cafe and Take-Out...
We look at USPs - Unique Selling Propositions. Does your Restaurant need a Unique Selling Proposition, because not every restaurant really needs one. What should a...
The 2016 NRA Show in Chicago was attended by over 45,000 people. We spent three packed days looking for the best products, ideas and inspiration to help you grow your...
For many Restaurants, the website is the central part of the marketing plan. We talk about how to compare the traffic for your website against other Restaurant’s...
We cover the implications of the Menulog data breach on your restaurant. We look at a great way for you to work on creating a Restaurant Marketing Strategy Plan. If you...
Bruce Irving, the Founder of Smart Pizza Marketing is one of the foremost experts on pizza marketing, working with many Pizza Restaurants to help them find more...
In this podcast we look at what the Key Performance Indicators (KPIs) are for your Restaurant Marketing. What gets measured gets managed, so we want to make sure that...
In this episode, we discuss some of the ways that successful Restaurants are increasing the number of customers that walk into your Restaurant. If you have a restaurant...
We look at ways that Fish and Chip shop owners can find new customers and turn them into repeat customers and the ways which a Restaurant owner can market a fish and...
Our guide on how to set up a Restaurant Facebook Page shows you the step by step instructions for setting up your Restaurants page in Facebook in 2016. In Restaurant...
*** UPDATE : You can also check Restaurant Trends for 2017 *** and Restaurant Trends for 2018 In Episode 14 of Secret Sauce, we look at the forces that...
What makes a Restaurant Successful? Listen as we talk Restaurant Success with Eric Cacciatore from Restaurant Unstoppable. Eric is uniquely placed, having interviewed...
We talk to Tan Terry from Seagulls Greek Taverna, one of our Beta Testers for the Free Restaurant OnLine Ordering system (FROLO). He ran an online marketing campaign...
The Fine Food Expo is Australia largest trade show for Restaurants and we visited yesterday to have a look for great ideas to help you with your Restaurant. There are...
We look at Restaurant Fitouts - is it worth spending all that money? We also look at some of the menu ideas that really work to draw customers in. We look at great...
Restaurant Email Marketing is one of the secret ways that many really successful Restaurants use to drive people to the quiet times of the week and the quiet times of...
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Many Restaurants have awesome looking websites. Many Restaurants pay thousands or tens of thousands of dollars on great looking websites, but many Restaurants don't...
Facebook is the Number 1 Social Media Marketing platform for many Restaurants. We look at some of the mistakes that people make with their Facebook page and some great...
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